HotMalm
Adrian Cabrero
[6.13.002]
More Info
Blonde Malms, Big Beautiful Malms, Live Web Malms: The bed from Ikea’s “Malm” product range is here transformed, tongue-incheek
style, into a hotly desired sex object.
Nir Refuah: “Every copywriter has this crazy ideas, that the client would never buy and no creative director would approve. In this fake ikea campaign, one of those ideas materialise. The HotMalm site is built like a classic 90’s porn site, only instead of showing hot moms it presents Ikea’s hot ‘Malms’.”
- Client HotMalm
- Creative Director Asa Block
- Art Director Jen Lu
- Copywriter Graham Douglas, Spencer Lavallee
- Digital Artist Adrian Cabrero
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