The world’s first app-controlled, power-lacing performance basketball shoe – that could have only been Nike. They launched it in the House of Innovation and partnered with internal brand teams to make this amazing product possible. They created an journey that allows consumers to experience the product for the first time and to find their perfect fit.

Matei Curtasu: “I was lucky enough to try on the new Adapt BB, Nike’s self-lacing, app-controlled sneaker of the future. Obviously I was curious to see how they would launch it and I was blown away. The House of Innovation got transformed into an end-to-end digitally-led journey where players tried on the new shoes in an immersive retail experience. Motion-tracking cameras, closed-circuit feeds, sensors, and a multitude of responsive visualizations got turned into every creative technologist’s data dream.”