Hovis, Windsor
MCBD, London
[6.08.123]
More Info
Hovis: “Go on Lad” [02:30]# This evocative commercial marks 122 years of Hovis while also tracing several chapters of British history. A little boy buys a Hovis loaf and, while on his way home, passes through all the historical events to have left their stamp on this period, right up to the present day. Endline: “Hovis. As good today as it’s always been.”
- Client Hovis, Windsor
- Ad Agency MCBD, London
- Art Director Danny Hunt
- Copywriter Gavin Torrance
- Production Company Rattling Stick, London
- Director Ringan Ledwidge