Colin Furze (YouTube celebrity and “madcap” inventor) converts a car into a mobile “Spa Car” complete with bubble bath and barbecue in this promotional spot telling firms why they need to advertise on Google.

Eva Santos: “There is a lot of talk about help videos today, those videos that respond to queries from users and that tend to be boring. Very boring. This is an example of how to make them fun even if the briefing is to make these videos for use in B-to-B.”