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HSBC
JWT (J. Walter Thompson), Hong Kong
[1.19.124]
More Info
Reward+ is like a box of chocolates.
You can always see what you’re gonna get.
Referencing the visual style of hugely popular movies (Hollywood fare as well as Hong Kong cinema), four famous illustrators created new posters in which the copy quotes lines from famous movie dialogues.
- Client HSBC
- Ad Agency JWT (J. Walter Thompson), Hong Kong
- Creative Director Carlos Camacho, Kym Ma, Henry Yim
- Art Director Marco Ma
- Copywriter Carlos Camacho, Zeta Lo
- Illustrator Tse Sai Pei
More: JWT (J. Walter Thompson) Hong Kong
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