HSBC “Family Member” (01:00) #
HSBC calls itself the “the world’s local
bank,” demonstrating its knowledge of
the various different global markets in
this particular spot by examining the highly divergent attitudes to pets to be encountered around the world. While pets
are considered a member of the family in
the USA, the small four-legged friends are
even allowed to sleep with their master in
New Zealand. In Hong Kong, meanwhile,
many a female dog-owner prefers her canine pal to her husband. Pay-off: “Different points of view are welcome here.”