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Hua Yu Cable Television

Lowe, Shanghai

[1.04.171]

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Hua Yu Cable Television “Good Habit Education” (00:50)# The cable TV station Hua Yu has apparently taken up the mission of fur-thering the behavioural standards of its viewers. Spitting, blowing a horn or beat-ing someone are of course to be avoided at all cost. But Chinese tradition has it that one should only do these things at the appropriate moment. The spot incorporates historic Chinese communist propaganda material and creates a very thought-provoking atmosphere. Gold medal at the Times Asia-pacific Awards.

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Hua Yu Cable Television "Good Habit Education" (00:50)# The cable TV station Hua Yu has apparently taken up the mission of fur-thering the behavioural standards of its viewers. Spitting, blowing a horn or beat-ing someone are of course to be avoided at all cost. But Chinese tradition has it that one should only do these things at the appropriate moment. The spot incorporates historic Chinese communist propaganda material and creates a very thought-provoking atmosphere. Gold medal at the Times Asia-pacific Awards.

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