
Hua Yu Cable Television
Lowe, Shanghai
[1.04.171]
More Info
Hua Yu Cable Television “Good Habit Education” (00:50)# The cable TV station Hua Yu has apparently taken up the mission of fur-thering the behavioural standards of its viewers. Spitting, blowing a horn or beat-ing someone are of course to be avoided at all cost. But Chinese tradition has it that one should only do these things at the appropriate moment. The spot incorporates historic Chinese communist propaganda material and creates a very thought-provoking atmosphere. Gold medal at the Times Asia-pacific Awards.
- Client Hua Yu Cable Television
- Ad Agency Lowe, Shanghai
- Art Director Li Dong
- Copywriter George Zhang
- Production Company Cartoon, China
- Director Documentray
More: Lowe Shanghai
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