
Hypo Vereinsbank
Wieden + Kennedy, Amsterdam
[4.98.074]
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HypoVereinsbank “Money” [03:00]# This unusually long documentary style ad, which manages to set a pace of its own and thus really does stand out in the commercial break, was broadcast on German television on the bank’s launch day. A German voice-over (subtitled in English) talking about the people and money, with stylish images taken from the life of various people, i.e. a sculptress, a farmer, or a pigeon breeder. Pay-off: “Live. We take care of the details.”
- Client Hypo Vereinsbank
- Ad Agency Wieden + Kennedy, Amsterdam
- Art Director Frank Hahn, Irene Kugelmann, Ollie Watson
- Copywriter Giles Montgomery, Tim Wolfe, Marc Wirbeleit
- Production Company Tony Kaye & Partners, London
- Director Tony Kaye, Rupert Sanders
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