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Hyundai
Leo Burnett, Stockholm
[2.99.051]
More Info
Hyundai “Toy Boy” [00:45]#
A matronly woman and her youthful lover in the woman’s Hyundai. Suddenly, approaching a red traffic light, the woman recognizes her husband’s car waiting there. She lowers the reclining passenger seat, thus hiding her “toyboy” from the husband’s inquisitive gaze. What she doesn’t know is that her husband has a toyboy of his own reclining in the seat next to him. Claim: “Hyundai. The smarter choice.”
- Client Hyundai
- Ad Agency Leo Burnett, Stockholm
- Art Director David Meldraun
- Copywriter Paer Axelson
- Production Company Mekano Film, Stockholm
- Director Jesper Ericstam, Robert Jipzmark
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