
I Remember
CLM BBDO, Paris
[1.15.002]
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A website that will simply vanish if not fed with fresh memories. A campaign designed to promote awareness of Alzheimer’s.
Mike Caguin: “How could you not be drawn to a site that will disappear if you don’t continue to feed it with memories? All to raise awareness and donations for Alzheimer’s disease. I found this site experience to be appropriately quiet, reflective and effective.”
- Client Fondation pour la Recherche Médicale
- Ad Agency CLM BBDO, Paris
- Creative Director Benjamin Marchal, Matthieu Elkaim, Olivier Lefebvre
- Art Director Lucie Vallotton, Vincent Cusenier
- Production Company Saison 2
- Director Mathieu Demy
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