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I Remember

CLM BBDO, Paris

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A website that will simply vanish if not fed with fresh memories. A campaign designed to promote awareness of Alzheimer’s.

Mike Caguin: “How could you not be drawn to a site that will disappear if you don’t continue to feed it with memories? All to raise awareness and donations for Alzheimer’s disease. I found this site experience to be appropriately quiet, reflective and effective.”

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A website that will simply vanish if not fed with fresh memories. A campaign designed to promote awareness of Alzheimer’s.

Mike Caguin: “How could you not be drawn to a site that will disappear if you don’t continue to feed it with memories? All to raise awareness and donations for Alzheimer's disease. I found this site experience to be appropriately quiet, reflective and effective.”

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