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I will always be me

VMLY&R, New York

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One of those examples where modern technology can change people’s lives for the better: A special book that helps people living with motor neurone disease (MND) keep their voices – by reading a story that helps explain what they’re going through.

[AP] ‘When I saw this for the first time, I thought ‘a case 6 minutes long?’ But then when you press play you become deeply touched by the struggle that people diagnosed with MND go through. The role of technology and digital here is so important to help them not lose what makes them feel connected with others: their voice.’ 

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One of those examples where modern technology can change people’s lives for the better: A special book that helps people living with motor neurone disease (MND) keep their voices – by reading a story that helps explain what they’re going through.

[AP] ‘When I saw this for the first time, I thought ‘a case 6 minutes long?’ But then when you press play you become deeply touched by the struggle that people diagnosed with MND go through. The role of technology and digital here is so important to help them not lose what makes them feel connected with others: their voice.’ 

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