I will always be me
VMLY&R, New York
[2.22.002]
More Info
One of those examples where modern technology can change people’s lives for the better: A special book that helps people living with motor neurone disease (MND) keep their voices – by reading a story that helps explain what they’re going through.
[AP] ‘When I saw this for the first time, I thought ‘a case 6 minutes long?’ But then when you press play you become deeply touched by the struggle that people diagnosed with MND go through. The role of technology and digital here is so important to help them not lose what makes them feel connected with others: their voice.’
- Client Rolls-Royce, Intel, DELL TECHNOLOGIES, MND ASSOCIATION
- Ad Agency VMLY&R, New York
- Creative Director Wayne Best, Tal Shub, Niraj Zaveri, Carlos Pabon
- Illustrator Nicholas Stevenson
- Digital Artist The Mill, London
- Director Simon Frost, Ben Hanson
Lurzer’s Archive
Log In1/ 0
Images
I will always be me
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.