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IBM Canada
Ogilvy & Mather, Toronto
[3.15.086]
More Info
Haitian-Greek Veggie Poutine.
This multicultural mash-up proves that data can be delicious. See what happens when IBM Watson goes from rethinking recipes to rethinking businesses.
Campaign for IBM Watson’s Cognitive Cooking system, which works with a set of algorithms to draw upon a number of datasets, regional and cultural knowledge, together with statistical, molecular and foodpairing theories, to produce surprising and delightful dishes that also pair well.
- Client IBM Canada
- Ad Agency Ogilvy & Mather, Toronto
- Creative Director Ian MacKellar
- Art Director Kevin Belanger
- Copywriter Brian Quittenton
- Illustrator Dan Stiles