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BBDO, Kiev

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A single poster for the Ukrainian Marketing Forum emphasizing
that knowledge can get outdated. They applied spores of
mold on the cover of a marketing book to show its decay,
a metaphor to the decay of knowledge.
(We’re showing three stages of the book’s decomposition.)

More: BBDO Kiev

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A single poster for the Ukrainian Marketing Forum emphasizing that knowledge can get outdated. They applied spores of mold on the cover of a marketing book to show its decay, a metaphor to the decay of knowledge. (We’re showing three stages of the book’s decomposition.)

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