IdeasFirst
BBDO, Kiev
[1.19.013]
More Info
A single poster for the Ukrainian Marketing Forum emphasizing
that knowledge can get outdated. They applied spores of
mold on the cover of a marketing book to show its decay,
a metaphor to the decay of knowledge.
(We’re showing three stages of the book’s decomposition.)
- Client IdeasFirst
- Ad Agency BBDO, Kiev
- Creative Director Anze Jereb , Denis Keleberdenko Denis Keleberdenko
- Art Director Alisa Komm , Maria Plotnikova
- Copywriter Julia Kolesnik
- Illustrator Masha Teterin , Kseniya Milchenko , Togzhan Slyamgaliyeva
- Digital Artist Aleksey Katruk