Your favorite full-service breakfast chain announces on Twitter that it’s going to change its branding, with the “p” at the end of the brand name – which stands for pancakes – being replaced by the letter “b.”
After giving people time to speculate online as to what they think this change might mean, the International House of Pancakes revealed what the “b” in their new rebrand stands for: burgers. The company decided, in others words, to flip not just a letter – but quite simply everything.