Ikea
ACNE, Stockholm
[4.17.113]
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Ikea “The Blue Bag”
In the new TVC from Ikea, we see how much service the famous blue Ikea bag has already seen. Be it when moving house, after a separation, as a tote in which to carry all that vacation stuff – or even when repurposed as a coat to keep the dog warm. A tribute to one of the most hardworking bags in the world.
- Client Ikea
- Ad Agency ACNE, Stockholm , IKEA Creative Hub, Mälmo
- Creative Director Johan Holmgren , Morten Kjær
- Art Director Tiago Pinho
- Copywriter David Aronson
- Production Company ACNE, Stockholm
- Director Tompa & Rondo