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DDB, Brussels

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Ikea “Make Room For Passion”
A couple roll up the living room carpet and put on some romantically nostalgic music. They are off the minute the needle drops, reliving the days of their professional skating career as they elegantly glide across the floors of the apartment in their socks to the romantic sounds of French crooner Charles Aznavour. While doing so, they pass all the furnishings they have accumulated down through the years. And, as in previous Ikea commercials, pop-up captions supply both the name and price of the respective item. Pay-off: Ikea. Make room for passion.

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Ikea “Make Room For Passion” A couple roll up the living room carpet and put on some romantically nostalgic music. They are off the minute the needle drops, reliving the days of their professional skating career as they elegantly glide across the floors of the apartment in their socks to the romantic sounds of French crooner Charles Aznavour. While doing so, they pass all the furnishings they have accumulated down through the years. And, as in previous Ikea commercials, pop-up captions supply both the name and price of the respective item. Pay-off: Ikea. Make room for passion.

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