Ikea
Åkestam Holst, Stockholm
[4.18.100]
More Info
Ikea “Bad Ad Ad”#
Because Ikea knows how we roll, this ad shows how people really react to commercials. It features a family sitting on the couch engrossed in a movie they are watching – until, that is, the commercials come on. Hacked off by the interruption, the family leave the room one by one. But this is the moment when Ikea seizes the opportunity to plug its own products.
- Client Ikea
- Ad Agency Åkestam Holst, Stockholm
- Creative Director Magnus Jakobsson
- Art Director Jesper Holst
- Copywriter Mark Ardelius
- Production Company Bacon CPH, Copenhagen
- Director Martin Werner
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