Ikea
ACNE, Stockholm
[5.18.088]
More Info
Ikea “Me & We”#
Ikea’s new catalog comes complete with a fresh spot to promote it. We see both individuals and groups of people singing along to Verdi’s “Le Donna e Mobile” from “Rigoletto,” but instead of the original words they use either “me” or “we” – a way of showing that Ikea can help create a “home” for everyone, be it just one person or an entire group.
- Client Ikea
- Ad Agency ACNE, Stockholm, IKEA Creative Hub, Mälmo
- Creative Director Morten Kjær, Johan Bello
- Art Director Tiago Pinho, Isaac Bonnier, Fredrik Edling
- Copywriter Tiago Pinho, Joel Lindblad
- Production Company ACNE, Stockholm
- Director Tompa & Rondo
More: ACNE Stockholm, IKEA Creative Hub Mälmo
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