Ikea
McCann Erickson, Madrid
[6.18.114]
More Info
Ikea “The Jewel”# Opening on a shot of a beautiful woman slipping on a necklace, surrounded by magical elements, with chirpy music playing in the background, the spot subsequently shows a cloud of butterflies following the lady around her luxurious home.
And, oh look, there is even a horse whinnying on the staircase. But hang on … wasn’t this supposed to be an Ikea commercial, not a promotion for a luxury home …?
- Client Ikea
- Ad Agency McCann Erickson, Madrid
- Creative Director Mónica Moro
- Art Director Raquel Martinez , Álvaro López
- Copywriter Mónica Moro , Martín Subercaseaux
- Production Company Blur Producciones, Madrid
- Director Armando Bo
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