Ikea
We Are Social, Milan
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Ikea “Keep It At Home”#
Have you ever wondered what the most common homophobic insult in Italy might be? Don’t worry, Ikea supplies this information in its new campaign celebrating LGBT+ rights, giving that insult a new and positive meaning. “Keep It At Home” is what a lot of same-sex people are still hearing way too often. This film features real LGBT+ couples in different places in which they did not feel at home – and in which they stood up for the community’s freedom on May 17th.
- Client Ikea
- Ad Agency We Are Social, Milan
- Creative Director Alessandro Sciarpelletti, Paulo Cesar Gonzalez, Daniele Piazza
- Art Director Chiara Giannuzzi, Mattia Lacchini, Giulia De Chirico
- Copywriter Camilla Vanzulli, Lorenzo Canazza
- Production Company We Are Social, Milan
- Director Nicolò Bravetta
More: We Are Social Milan
More: Ikea
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