Ikea “The Book That Will Change Your Life”#
This humorous spot, that marks the launch of Ikea’s new catalogue, opens on a messy apartment whose owner has clearly lost any interest in enjoying life. All of this changes as he walks into the halland opens a book that is about to change his life: the Ikea catalogue. He then becomes the “guru“ and “the living proof“ for how this book can repair any problem, even overcoming loneliness. Douglas Adam fans will enjoy the Easter Egg at the end.