Ikea “Stuff Monster”#
Ikea wants people to see the possibilities of re-using old furniture rather than buying new. We see a monster, made completely of second-hand Ikea products – a metaphor for the threat of excess material goods. The monster dismembers itself by passing items to people to be used. In this way he makes people glad and himself lighter and happier. Old furniture is not bad, and it is one way to minimize landfill waste.