Ikea
Mother, London
[1.20.011]
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Ikea “Silence The Critics”#
We see a family taunted by their rapping ornaments, urging them to “Silence the Critics” with an update to their decor. The insecurity that comes from having shabby objects around your home is relatable, but this ad brings those objects to life through Grime music in a funny way. Moreover, MC D Double E, voices the gimcrack ornaments.
- Client Ikea
- Ad Agency Mother, London
- Production Company MJZ, London
- Director Tom Kuntz
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