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Diesel “For Successful Living” This 60-second spot shows off the brand’s core idea, which is “Successful Living”. We are taken onto a movie set, where a dramatic action scene is being shot. Unfortunately the protagonist can’t seem to pull off his stunt properly. Only after the day ends and he changes to his Diesel denim outfit, can he truly and effortlessly be a superhero.

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Diesel “For Successful Living” This 60-second spot shows off the brand’s core idea, which is “Successful Living”. We are taken onto a movie set, where a dramatic action scene is being shot. Unfortunately the protagonist can’t seem to pull off his stunt properly. Only after the day ends and he changes to his Diesel denim outfit, can he truly and effortlessly be a superhero.

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