1/3
Images
Prev
Next
![Ikea](https://www.luerzersarchive.com/wp-content/uploads/2020/11/1567191_5_0d1df7e5bf8e0b48185e89930de3bc3b.jpg)
![IKEA Denmark launched the Black Friday (Re)Sale campaign, asking customers to “buy used instead of new this Friday” on DBA, Denmark’s largest second-hand marketplace. This campaign showed another brand’s logo in an IKEA ad for the first time ever.](https://www.luerzersarchive.com/wp-content/uploads/2020/11/1567192_5_ace56643c0b3cd65f9aba212a7312757.jpg)
![IKEA Denmark launched the Black Friday (Re)Sale campaign, asking customers to “buy used instead of new this Friday” on DBA, Denmark’s largest second-hand marketplace. This campaign showed another brand’s logo in an IKEA ad for the first time ever.](https://www.luerzersarchive.com/wp-content/uploads/2020/11/1567193_5_9479cf9ec16fd38471c20e2ff0d58967.jpg)
![Ikea](https://www.luerzersarchive.com/wp-content/uploads/2020/11/1567191_5_0d1df7e5bf8e0b48185e89930de3bc3b.jpg)
![IKEA Denmark launched the Black Friday (Re)Sale campaign, asking customers to “buy used instead of new this Friday” on DBA, Denmark’s largest second-hand marketplace. This campaign showed another brand’s logo in an IKEA ad for the first time ever.](https://www.luerzersarchive.com/wp-content/uploads/2020/11/1567192_5_ace56643c0b3cd65f9aba212a7312757.jpg)
![IKEA Denmark launched the Black Friday (Re)Sale campaign, asking customers to “buy used instead of new this Friday” on DBA, Denmark’s largest second-hand marketplace. This campaign showed another brand’s logo in an IKEA ad for the first time ever.](https://www.luerzersarchive.com/wp-content/uploads/2020/11/1567193_5_9479cf9ec16fd38471c20e2ff0d58967.jpg)
Ikea
Hjaltelin, Stahl & Co, Copenhagen
[3.20.077]
More Info
IKEA Denmark launched the Black Friday (Re)Sale campaign, asking customers to “buy used instead of new this Friday” on DBA, Denmark’s largest second-hand marketplace. This campaign showed another brand’s logo in an IKEA ad for the first time ever.
- Client Ikea
- Ad Agency Hjaltelin, Stahl & Co, Copenhagen
- Creative Director Jabali Ravn, Simon Engstrøm, Kenneth Kaadtmann
- Art Director Karl Kristian Krarup Kjær
- Copywriter Maj Erstrup, Aske Kror, Tim Paschen
- Photographer Ken Hermann