IKEA
INGO, Stockholm
[1.22.173]
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3D printed meatball
IKEA’s now making 3D-printed vegan meatballs, and apparently offering them at job interviews for candidates. And the company committed to offer 50% plant-based meals in IKEA restaurants by 2025.
[JA] ‘Turning 3D printing into a recruitment campaign is genius. I’m sure this innovation got them the right audience. IKEA is now on the map of those future architects and designers. Well done, IKEA.’
- Client Ikea
- Ad Agency INGO, Stockholm
- Creative Director Björn Ståhl
- Art Director Johanna Johannson
- Copywriter David Lundgren
- Production Company FLX Film
- Director Peter Hansson
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