IKEA
Åkestam Holst NoA, Stockholm
[02.24.131]
More Info
ONLINE ONLY
The Swedish summer can be unpredictable and often quite cold, so IKEA aimed to maximize the available sun with this outdoor campaign.
A specially-built, GPS-controlled, mirrored billboard reflected natural sunlight onto outdoor seating areas that would otherwise be in the shade.
- Client Ikea Sweden
- Ad Agency Åkestam Holst NoA, Stockholm
- Art Director Michal Sitkiewicz
- Art Director Eva Wallmark
- Copywriter Rickard Beskow
- Client Director & Client lead Sophia Wattjersson
- Account Manager Anna Nollendorfs
- Creative Director Daniel Vaccino
- DoP/Editor/Grade Carlos Carrasco
- Film Producer Joanna Nilsson
- Planner Sindra Liebe
- Client Director Linda Rosenberg
- Trainee Account Manager Frida Nilsson
- Head of Planning Jerker Winther
Related Work
[02.24.221]
1/4
[02.24.205]
1/6
[02.24.177]
1/3
[02.24.158]
1/1
[02.24.055]
1/3
[02.24.040]
1/3
[1.24.121]
1/3
[1.24.109]
1/5
[1.24.076]
1/4
[1.24.062]
1/1
More: Ikea Sweden
[6.18.131]
1/2
