IKEA : “Fitness” [00:30]# Who hasn’t dreamed of living on the coast? A huge picture window with an unobstructed view of the surf is something anyone would cherish. Unless the beach is full of healthy people exercising in front of your eyes. Curtains from IKEA will obscure your view, and let you eat your junk food in peace. But why go out anyway? It’s no coincidence that IKEA makes kitchens that people want to live in. That is why the family in the next spot eat their tomato soup with forks. It gives them time to enjoy the ambience. The man in the last spot takes his time creating just the right table setting, then lights the six-foot-high candle in the centerpiece. He is obviously planning a long evening alone with his kitchen.