“Big Blue Skip” [01:10]# A commercial that has polarised the British nation. For the “Big Blue Skip,” thoughtfully provided by Ikea, is filled by British women with furniture and home accessories that are still dear to many older consumers: chintz sofas, lamps with velvet shades, crocheted place mats, things which may be trash to many but nevertheless embody the vestiges of some Victorian heritage in interior decoration to others. Replacing them with Ikea’s no-frills furniture by Ikea strikes many as shockingly unpatriotic.