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McCann Erickson, Seattle

[2.97.088]

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Ikea “Rock”, “Nail Chair”, “Body Parts” + “Shopping Cart Chair” [00:30]# Shades of Dieter’s Disco” from old” “Saturday Night Live” episodes in this hilarious series of Ikea commercial. We meet an effeminate, artistically inclined type (speaking with a German accent) who presents to us this idea of meaningful furniture, one “”that makes a statement.” This includes chairs made form rocks, another one studded with nails and, finally, a treacherous “lip Sofa.” An MVO tells us that if we are looking for furniture we can actually sit on, we should go to Ikea -20 minutes from everywhere.”

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Ikea "Rock", "Nail Chair", "Body Parts" + "Shopping Cart Chair" [00:30]# Shades of Dieter's Disco" from old" "Saturday Night Live" episodes in this hilarious series of Ikea commercial. We meet an effeminate, artistically inclined type (speaking with a German accent) who presents to us this idea of meaningful furniture, one ""that makes a statement." This includes chairs made form rocks, another one studded with nails and, finally, a treacherous "lip Sofa." An MVO tells us that if we are looking for furniture we can actually sit on, we should go to Ikea -20 minutes from everywhere."

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