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Ikea

Crispin Porter + Bogusky, Miami

[4.04.160]

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Ikea “Clutter” + “Fear” (00:30 each)#Junk breeds junk, they say. And now there’s even a new Ikea campaign to illustrate the concept. You know the stuff: fornicating trash bags, dirty dishes in the throes of amorous passion, remote control and mobile phone copulating on the settee. In the second spot, the owner terrifies his flat’s antiquated furniture by putting a new Ikea table right in the middle of the room. The message is clear: Make room for Ikea!

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Ikea "Clutter" + "Fear" (00:30 each)#Junk breeds junk, they say. And now there's even a new Ikea campaign to illustrate the concept. You know the stuff: fornicating trash bags, dirty dishes in the throes of amorous passion, remote control and mobile phone copulating on the settee. In the second spot, the owner terrifies his flat's antiquated furniture by putting a new Ikea table right in the middle of the room. The message is clear: Make room for Ikea!

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