Ikea
BMF, Sydney
[1.05.139]
More Info
IKEA “Stig” (01:00) #
Stig, our personified IKEA assembly
instruction, explains the IKEA principle
in this fast-moving and coolly animated
spot. The only things IKEA’s customers
need to use to save a lot of money on
their furniture are their eyes, arms, and
roof racks.
- Client Ikea
- Ad Agency BMF, Sydney
- Art Director Simon Langley
- Copywriter Richard Morean
- Production Company Fat Fish Films, London
- Director Reuben Sutherland
More: BMF Sydney
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