IKEA “Embla” (00:50)
This Swedish spot for IKEA introduces
a cheeky little girl who tells us
that the furniture makers have developed
a special collection of beds
because the Swedish nation as a whole
suffers from sleeping problems. She
then proceeds to show us some examples
of Swedes with sleeping problems.
We live in the hope that IKEA’s Sultan
beds will finally be able to help them.