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IKEA

Memac Ogilvy & Mather, Dubai

[01.25.028]

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“Iconic Outdoors”: IKEA chose to advertise their outdoor collection on the most indoor thing out there: computer desktops. However, these are almost always images of breathtaking outdoor scenery, so they created a set of downloadable desktop icons for every one of their outdoor collection, so that your desktop files can be outdoor furniture, nestled on scenic desktop wallpaper.

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