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Copa America, the biggest soccer event in the continent has some big media sponsors. ESPN, FOX SPORTS and even DirecTV take almos the whole pie. But they only talk about the matches, not the history behind every “Classic”.

Here is where El Futbolero, the biggest soccer media website in Ecuador created a campaign to cover the Copa America with a different approach, honoring the heroes of past generations.

This campaign aired in all the countries that El Futbolero has presence: Ecuador, Colombia, Perú, México and Argentina.

So, next time you watch a soccer match, maybe, just maybe you are watching history in the making.