Inclumojis
Sistema Dez, Porto Alegre
[5.18.002]
More Info
Social media platforms now have new emojis to include people with Down syndrome. The purpose is to show that being different is normal.
Rafael Segri & Kiko Mattoso: “Ok, some may say, “No, not another idea with emojis,” but we can’t always have rules because rules limit us. All ideas that help people with disabilities to feel included helps make the world a better place, regardless of whether they’re gonna win tons of awards or not. The emojis with Down syndrome features is a very simple and cool idea to help us include people with this disability that little bit more in our society. ”
- Client APAE (disability advocacy organization in Brazil)
- Ad Agency Sistema Dez, Porto Alegre
- Creative Director Carlos Saul Duque
- Art Director Roberto Schmidt , Mariane Niedhardt
- Copywriter Pedro Vidor
- Production Company Dr. Smith , Estação Elétrica
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