Indesit Aqualtis “Underwater World”
(00:40) #
What first appears to be an underwater
documentary filmed by a marine biologist
turns out to be footage from inside
the Aqualtis washing machine. The bra,
for example, reaches out to grab a pair
of striped socks drifting by. A pink scarf
gradually floats up to the surface, shirt
sleeves are pulled this way and that by
the current. An interesting image whose
bewildering qualities are not finally
figured out by the viewer until the washing
machine and tagline “Big inside”
appear on the screen.