insmed
Area 23, New York
[4.19.011]
More Info
Campaign for Insmed, a company that develops targeted therapies designed to help people afflicted by rare diseases. It takes iconic fairytales to create a somewhat different story in which the originally powerless protagonists are turned into their very own heroes.
- Client insmed
- Ad Agency Area 23, New York
- Creative Director Joe Capanear, Tim Hawkey, Chris Bernesby
- Art Director Joe Capanear, Zuzana Zaloudek, Kristen Bell
- Copywriter Mike McKeever, Chris Bernesby, Corinne Feight
- Photographer Ale Burset
- Typographer Lygia Pires
- Digital Artist Diego Speroni
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