Intel Winter Olympics
McGarryBowen, New York
[3.18.002]
More Info
A light show featuring no fewer than 1,218 intel® Shooting Star™ drones kicked off the opening ceremony at the 2018 Winter Olympics in PyeongChang. This spectacular performance staged by the Intel Drone Team set a new Guinness World Records title for the most drones flown simultaneously.
Juan Pena & Richard Casal: “Visually stunning. It’s a perfect intersection of art and technology, using drones to create an animation with lights that turns the skies into the biggest screen ever. It’s relevant for a technology brand and it’s a perfect tie-in with the Olympics, at the opening ceremony where people are already expecting to get wowed. ”
- Client Intel
- Ad Agency McGarryBowen, New York
- Production Company Prettybird, Santa Monica
- Director Max Malkin