Intercity “Ride” & “Sleeper” [00:40]# Selected as the best British TV spot of 1988 by the creatives of the top London agencies, “Ride” presents scenes from a leisurely train ride against a laid-back jazzy soundtrack by Leon Redbone. Not only the passengers are put into a relaxed mood: The trademark penguin on a paperback, the figures in a game of chess yawn and stretch; shoes are transformed into slippers, etc. The second similar ad in this campaign deals with sleeper cars of British Rails. The way this is shown makes it seem that no place could be better for a good night’s sleep than an Intercity Express crossing the British Isle at top speed.