International Committee of the Red Cross
Sra. Rushmore, Madrid
[4.18.064]
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International Committee of the Red Cross “Hope”#
The International Committee of the Red Cross is bidding to raise awareness of the importance of healthcare and of the attacks on hospitals and health workers that occur in areas of armed conflict. In this film, we see a father driving his badly injured daughter to hospital. When they arrive, however, there is no hospital anymore.
Pay-off: No hospitals, no hope.
- Client International Committee of the Red Cross
- Ad Agency Sra. Rushmore, Madrid
- Creative Director Miguel Garcia Vizcaino , Pablo Cattaneo , David Titos
- Production Company Blur Films
- Director James Rouse