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International Committee of the Red Cross
Sra. Rushmore, Madrid
[1.19.095]
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International Committee of the Red Cross “Decisions”#
How did we all become numb and ignorant to the abuses and rules of war? This heartrending spot brings us firmly down to ground as we
follow a boy going about his morning routine somewhere in a country at war – until, that is, we witness his death in a mortar attack, showing viewers that civilian casualties are the result of conscious choices, not accidents, and that respecting the laws of war can help to protect and save lives.
- Client International Committee of the Red Cross
- Ad Agency Sra. Rushmore, Madrid
- Creative Director Pablo Cattaneo, David Titos
- Production Company Caviar Content, Los Angeles
- Director Henry Scholfield
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