International Committee of the Red Cross
adam&eveDDB, London
[1.19.105]
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International Committee of the Red Cross “The One Gift Santa Can’t Deliver”#
A spot that opens on Santa bewilderedly stumbling around in a bombed-out warzone, clearly distressed by what is happening all around him and not knowing which way to turn first. After climbing the stairs in a building from which people are fleeing, he comes across a girl sitting alone and traumatized on the floor. As they touch hands, Santa suddenly disappears, symbolizing the sad fact that he is unable to provide the one gift that would make her happy – to be reunited with her family. Yet did he just put her in touch with someone who can …?
- Client International Committee of the Red Cross
- Ad Agency adam&eveDDB, London
- Creative Director Richard Brim
- Art Director Ant Nelson
- Copywriter Mike Sutherland
- Production Company Independent
- Director James Champ
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