Israel Radio
Shalmor Avnon Amichay / Young & Rubicam (Y&R), Tel Aviv
[2.03.135]
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Israel Radio “Credits” (00:53)#
This spot points to the fact that agencies have a preference for putting their credits on the left-hand bottom of the screen. The possible reason why radio advertising is often neglected? Well, the customers will at least have as much praise for you even if you don’t bring in the agency’s name. Prick up your ears, people…. radio commercials do work!
- Client Israel Radio
- Ad Agency Shalmor Avnon Amichay / Young & Rubicam (Y&R), Tel Aviv
- Art Director Gideon Amichay
- Copywriter Asi Shavit
- Production Company Ishay Hadas, Tel Aviv