“Birthday” [00:30]# Getting middle-aged is one thing, but keeping a cheerful mien when faced with those “middle-aged” type of birthday presents (a tei rack, a wondrous girdle type contraption called “But Be Gone”) is quite another. To battle this kind of blues, this commercial recommends the Isuzu Rodeo therapy. Which is why, at the end of the spot, we see the protagonist tearing through a gigantic birthday cake and then through some wild backwoods scenery in his mood enhancing off road vehicle.