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Isuzu

Goodby Silverstein & Partners, San Francisco

[2.92.054]

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Isuzu “Pie Chart” [00:30]# A pie chart appears on the screen and the MVO tells us that it would be wonderful if we could spend all our money on cars and rent. Then everyone would drive expensive sports cars and live on beachfront property. But since we have to eat even if it can be just tuna from time to time and wants to buy things like socks and CDs, Isuzu have come up with a moderately priced station wagon, the Rodeo. At the end, however, the MVO concurs that his attempt at mathematics has a fault: he forgot to consider taxes. The segment now illustrating these taxes grows till it looks like a big fish and gobbles up all the other segments on the chart.

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Isuzu "Pie Chart" [00:30]# A pie chart appears on the screen and the MVO tells us that it would be wonderful if we could spend all our money on cars and rent. Then everyone would drive expensive sports cars and live on beachfront property. But since we have to eat even if it can be just tuna from time to time and wants to buy things like socks and CDs, Isuzu have come up with a moderately priced station wagon, the Rodeo. At the end, however, the MVO concurs that his attempt at mathematics has a fault: he forgot to consider taxes. The segment now illustrating these taxes grows till it looks like a big fish and gobbles up all the other segments on the chart.

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