Isuzu
Goodby Silverstein & Partners, San Francisco
[3.92.063]
More Info
Isuzu Trooper “Crayon” & “Basic Truck” [00:30]# “The lines are our friends, stay within the lines,” drones the nerdy elementary school teacher as the pupils diligently fill in the colors in a coloring book. Not so a young girl who defiantly smears the color all over the page. For this kind of person, the commercial tells us, the Isuzu Trooper is just the right kind of car. In “Basic Truck,” we are given a lesson in the differences between the sexes. The Y chromosome, the VO tells us, stands for “Y not do it yourself?” And for all the do-it-yourselfers the Isuzu Trooper is apparently basic equipment.
- Client Isuzu
- Ad Agency Goodby Silverstein & Partners, San Francisco
- Art Director Erich Joiner
- Copywriter Scott Burns
- Production Company American Artist, San Francisco
- Director Barry Sonnenfeld