Earning more customers by boosting its creative credibility is the road Fanta has been taking for a long time and this campaign proves it once again. Teens seem to be the target group for most brands these days, and Fanta is no different. It brings its fresh drinks to the people via original video content, AR-powered outdoor ads, the potential for creative self-expression, social extensions and brand partnerships with hip media platforms.

Matei Curtasu: “I’ve always been a fan of Preacher, and the latest emoji– videogame–dancefloor–psychedelic–meme–trip for Fanta is beyond anything I’ve ever seen. It’s culturally relevant, directly targeted to Gen Z kids, integrates easter eggs on Instagram and Snapcodes to unlock AR stickers and filters, but most importantly, I applaud Fanta’s strategy of letting kids be kids and not using them as political weapons, as most brands do nowadays.”