Janssen
Area 23, New York
[3.17.085]
More Info
Are we seeing the whole story in Rheumatoid Arthritis? – To say that “structural damage” in an RA patient merely
“damages structures” is something of an oversimplification. The damage goes far beyond that. The damage, in fact, extends
to the way a patient feels, the way a patient lives their life, and even the way a patient interacts with friends and family.
So the next time you’re faced with this symptom, consider re-examining the true damage of structural damage.
Campaign by pharmaceutical
company Janssen, promoting the
launch of a new RA treatment.
- Client Janssen
- Ad Agency Area 23, New York
- Creative Director Joe Capanear , Tim Hawkey , Chris Bernesby
- Art Director Joe Capanear , Abby Stellpflug , Zuzana Zaloudek
- Copywriter Mike McKeever , Chris Bernesby
- Photographer Ale Burset
- Digital Artist Diego Speroni
More: Area 23 New York
[3.23.123]
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