Online challenge revolving around the fictional character of Jason Bourne, originally featured in Robert Ludlum’s novels and subsequently played by Matt Damon in the Bourne movie franchise. Visitors are invited to test their digital memory against that of both Bourne and the internet, which “always remembers.”

Gideon Amichay: “It’s all about memories. Each time Jason Bourne remembers, the question moves to me. Can I recall my past? Or maybe parts of my memory were deleted, just like what happened to Jason Bourne? Where was I on that day? What did I do? An innovative algorithm that challenges my Facebook and Instagram memories is just a start. Wait! I’m coming.”